Adriane Berg is a thought leader and trendsetter in reaching the vast boomer and older adult markets. She is CEO of Generation Bold, an international consulting firm serving the healthcare, hospitality, construction, technology and successful aging markets. She has been consultant to Tourism China, Tourism Malaysia, and Tourism Zambia and is named a New York Times Fellow in 2010 for her journalistic work in the boomer and senior life style.
Ms. Berg is an innovator in community healthcare and consultant to Rockland County New York’s “Strong Brain, Fit Brain, Smart Brain Project” winner of the Most Innovative Mental Health Association Award, and is consultant to numerous hospitals, assisted living communities, CCRCs, buying services and housing developers. She was an original founder of the National Academy of Elder Law Attorneys
In addition to dozens of annual corporate speaking engagements, she is a presenter at the Medical Tourism Conference 2011, World Health Care Congress 2010, and frequently at Open Minds, American Society on Aging, and guest lecturer at USC Davis School of Gerontology on “Marketing to the Silver Markets.” She is the national keynoter for the "USA Today" retirement seminars and co-hosts the only radio show devoted to issues of philanthropy and public policy: Not For Profit Exchange. Ms. Berg is co-founder and President of Boomer Authority Radio Network.
What’s Your BQ? (Boomer Quotient): Seamless Design, Service and Product Development for Today’s HealthCare and HomeCare Market
Everyone thinks they have the boomer cohort pegged until they go to market. This elusive psychographic is aging in a new away and demanding TOTAL inclusion in design and service. If you can deliver a seamless, universal and esthetically satisfying design along with respectful invisible service and the right supporting products your bottom line will sing.
In this session, you will discover psychological and physical characteristics of this huge cohort as it impacts design and service in healthcare and senior living; the 10 biggest mistakes that "turn us off," the latest tech trends to incorporate into any design, the digital health protocols that are part of seamless design, and the coalitions to be made in healthcare and senior living to strengthen your industry position. We also explore how life stage not life’s age dictates design, and why understanding the relationship between care giving, grand parenting and social connectivity are the keys to satisfying this demanding cohort.