Posted on: 2.24.2009 8:59:31 AM Posted by John Herman
Like many of us, we’re carefully reviewing budgets for every
line item. However, this is a good time to put into place some relatively
simple ideas to enhance the patient experience. Service is not costly and
updating your environment can be a minimal expense if done right. An
“experience audit” costs little but can yield great information on how your
patients are treated and how they view your organization.
Create a more healing
atmosphere.
Clean and re-fresh your facilities surroundings and entries
in a way to be more inviting and to suggest quality and healing, comfort and
care. Pay attention to your facility’s environment. Is it warm and inviting? Do
your facilities speak to and promote healing?
For just the cost of a new coat of paint, some new art work
or re-upholstered waiting room chairs you can create a welcoming, less
stressful atmosphere that can create a positive feeling and might even speed up
the recovery process. A study commissioned by the Center for Health Design
found that patients surrounded by artwork, floral arrangements, colorful walls
and furniture, and an outside view actually recovered three-quarters of a day
faster and needed fewer painkillers than those with dreary surroundings.
Treat your patients
as guests.
In this day and age, when patients and their caregivers
often have a healthcare choice, everyone pays attention to how well they’re
treated and how they feel in your environment.
We have all seen the array of emotions patients can have
when they arrive: fear, anxiety and confusion. At one of our projects, TRIA
Orthopedic Center in Bloomington, Minnesota, we took a cue from the hospitality
industry and included a concierge concept in the patient experience, from the
moment they walk in to the time they exit the parking lot.
The concierge approach welcomes patients and caregivers when
they arrive, offers direction, or simply helps the patient to an elevator,
offering reassurance and care before the medical procedure begins.