Hard Facts About Soft Surfaces

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Thursday, November 10 2011 1:00 PM EST


In a world where healthcare environments are more demanding than ever before, learn how to select the right soft surfaces to best serve your client's high performance needs. Find out how you can specify fabrics and carpet with confidence and a conscience- even provide and educate your clients on the technical and environmental specifications and claims. Go one step further by providing the knowledge they need to know to keep your designs looking beautiful, longer.

Learning Objectives

  • Selection: How do I choose the right fiber?
  • Technical & Environmental Claims: What do all of these claims mean?
  • Maintenance: How do I keep it clean?
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About the Speaker(s):



MICHELLE DAVIDSON, IIDA, NEWH, ASID, Director of Outreach, Crypton, Inc.
Michelle brings over 17 years of industry experience and expertise in commercial interior design, marketing and sales on the road. She joined Crypton over two years ago and is responsible for educating design professionals about the benefits of Crypton, increasing the company’s brand awareness, and promoting new products across the U.S. Michelle previously worked on a variety of projects in healthcare, hospitality, education and corporate industries. Some of her more notable work was achieved with companies such as Knoll & Herman Miller. Michelle is a graduate of Michigan State University with a bachelor’s degree in Interior Design.

HARDY SULLIVAN, VP of Research and Development, Crypton, Inc.
With 20 years of experience developing commercial and automotive fabrics, Mr. Sullivan now leads the team of chemists and engineers at Crypton Inc that develop high-performance finishes, coatings, and processes for engineered fabrics. In 2006, his team developed Crypton Green, an environmentally preferable upholstery fabric with superior stain, odor and moisture resistance. Hardy is a group leader for the NSF committee that developed the ANSI standard for sustainable commercial fabrics. He holds a M.S. from the Institute of Textile Technology and a B.S. from North Carolina State University.



JERRY TRONDLE, Account Executive, Crypton, Inc.
Jerry currently travels the country educating facilities, businesses and design firms on the care and maintenance of Crypton products. He specializes in building and developing new business relationships and runs training programs across the country. After only 6 years of working with Crypton, he has designed and developed large custom programs with 4 major automotive manufacturers as well as private label cleaners sold in the consumer market. He holds a BA from Saginaw Valley State in Business Management.

JOHN McINTOSH, VP of Sales and Marketing, Signature Crypton Carpet
John is a 26 year veteran and visionary in the flooring industry, and currently serves as vice president of Sales and Marketing for Signature Crypton Carpet. Most recently, Mr. McIntosh was instrumental in forming a partnership with “The Yellowstone Park Foundation”, which takes all of Yellowstone National Park's plastics and utilizes them back into Signature's carpet backings used in Signature's newest introduction “The Yellowstone Collection”. Not only does the Yellowstone Collection utilize extracted and recycled content, to produce the industry's most environmental responsible product- 82% green by weight- both Crypton and Signature give money back to foundation for every yard sold.