Lessons from the Airport Design Model—The Hospital as International Hub

Sponsored by

Modern airport design is a great example of how to transform and revitalize healthcare programs to better appreciate consumer convenience, access, and design. While airports and hospitals deliver different services, they share similar levels of complexity including volume of public, staff and service flow, technology and diverse consumer needs and services. This exciting session will explore hospital planning concepts borrowed from contemporary airports around the world. Learn about exciting, potential benchmarks including wayfinding, registration, security, systems, revenue generation, and branding. Finally, entertain the innovative definition of medical city as a “destination place” and explore how to transfer best practices from the airport to the healthcare industry.