Orthopedic & Sports Institute of the Fox Valley, Appleton, Wisc. Photo by Philip Prowse Photography, Inc.
Established: 1927

Staff: 250

Locations: Madison, Wisc.; Gainesville, Fla.; Stamford, Conn.; Raleigh, N.C.; San Francisco

Healthcare Markets: Academic Medical Centers, Acute Care, Behavioral/Mental Health, Education/Research, Sports Medicine

Services: Architecture, Consulting, Engineering, Green/Sustainable Design, Interior Design, Landscape Design, Master Planning, Medical Planning, Strategic Planning

Three Projects of Note:

Shands HealthCare at the University of Florida (Cancer Hospital) [Gainesville, FL] 2009

Malcom Randall Veterans Administration Medical Center—Bed Tower [Gainesville, FL] 2009

CGH Medical Center (Addition and Renovation) [Sterling, IL] 2008

Contact Information:

Cindi Matras

644 Science Dr.

Madison, WI 53711

Ph. (608) 238-2661 Fax: (608) 238-6727

E-mail: cmatras@flad.com

Web: http://www.flad.com

Flad & Associates is a knowledge-based architectural and engineering firm dedicated to serving healthcare providers and academic health science institutions with specialized facility needs. With offices located to provide effective service throughout the country, Flad has earned a reputation for outstanding client service, fiscal responsibility, and design excellence for almost 80 years. We are committed to providing value by offering customized project leadership, an integrated team approach, technical excellence, and personal dedication. As a firm, Flad is also committed to utilizing environmentally appropriate design and construction practices throughout the architectural process.

What do you think is a pressing issue/controversy today with healthcare design?

Improving the delivery of healthcare projects. The project- delivery process used to build new healthcare facilities today is driven by a team of specialists and experts whose efforts are not evenly coordinated throughout the process. The complexity of this team dynamic has continued to complicate projects and plague the industry with results that can be untimely, costly, and sometimes unresponsive.