Signs Of The Times
North Memorial Health
To educate on social distancing, signs at North Memorial Health indicate, “Social distance is No prob-llama,” illustrating that an adult llama is 6 feet long with a graphic of a llama standing between two masked individuals.
North Memorial Health
Key Safer Initiative principles are incorporated into elevator wraps using the same design elements found in other signage. The social distancing "No-prob-llama" can ride the elevator with staff and patients to remind them to stay 6 feet apart.
North Memorial Health
To align with CDC guidelines, North Memorial Health has turned off all drinking fountains except those that are used to fill water bottles. The drinking fountain signs read “H2 No” and offer alternative locations to get water or fill a water bottle. The bright teal used in the signage is one of North Memorial Health’s brand colors and is used throughout the Safer campaign.
Signage communicating mask-wearing requirements, floor and chair decals outlining social distancing practices, and visual updates about safety measures are becoming commonplace as healthcare facilities reopen amidst the COVID-19 pandemic.
To help building users feel confident in the safety of its facilities, North Memorial Health (Robbinsdale, Minn.) introduced its Safer Initiative campaign that uses a welcoming approach with a touch of humor and wit.
For example, to remind people to social distance, signs indicate “Social distance? No prob-llama” with a graphic of a llama that’s 6 feet long and standing between two masked individuals. Elevator signs encourage social distancing, with “dancing optional.”
“Through vibrant graphics and the light-hearted messaging that reflect our brand voice, we’ve created our own safety language to reassure team members and the public that their safety is being thought of in each interaction,” says Samantha Hanson, chief administrative officer at North Memorial Health.
