GS&P Unveils New Name, Brand Strategy
Gresham, Smith and Partners has announced its rebranding as Gresham Smith.
The company launched its new brand strategy which comes complete with a new visual, verbal identity, and refreshed website.
The brand strategy is encapsulated by Gresham Smith’s brand promise and tagline: Genuine Ingenuity.
The simplified company name retains brand recognition in the market and honors the firm’s founders, Batey Gresham and Flem Smith.